Thought leadership
‘Thought leadership’ is an activity that comes from being a ‘thought leader’, whether that is an individual, a firm, educational establishment, government agency, institution and so on.
Thought leadership provides informed opinions, proposals, insights and conclusions, usually from leaders in their field or in a particular branch of knowledge. When promulgated, this should be backed up by research or innovative thinking and bring new understanding to a particular topic. Thought leaders are usually trusted sources who can generate innovative ideas that may be inspirational and possibly replicable.
Thought leadership may be presented to a target audience through lectures, television, radio, webinars, podcasts, articles, white papers and so on. The latter are usually employed by engineering, high-tech companies, institutions and government agencies to promote their authority and leadership.
Individuals can also be thought leaders. But when thought leadership is associated with commercial enterprises, it is regarded in some quarters as more akin to content marketing, where the talent, knowledge and specialisms inside that company are used to promote a particular theme that will bring it benefits. In doing this, some firms publish ‘white papers’ highlighting the economic benefits of what they are promoting. However, these are distinct from ‘technical white papers’ which tend to answer important questions in the minds of the target audience and generate unique ideas.
More often than not, thought leadership is a tool companies use to raise their profile in the marketplace and/or increase demand for their products or services. They present a unique point of view on a particular topic which may not in fact be new but has been tweaked to differentiate the company’s offering from that of its competitors. However, if a company uses thought leadership in this way to highlight its offering and establish superiority over its competitors it may risk losing the trust of its audience. It is for this reason that some detractors have condemned thought leadership as meaningless management speak.
Philosophers too, might argue that the very concept of thought leadership is an oxymoron as – if thought is a logical process undertaken by rational people – the concept of a ‘leader’ in thought is illogical.
[edit] Related articles on Designing Buildings Wiki
Featured articles and news
Noise in the built environment
BSRIA guide TG 20/2021.
17,000 people suffer conditions as a result of exposure to excessive noise at work.
Turning down the noise: Auditory health
A pervasive risk with far-reaching consequences.
UK Construction Week, London is here !
Debuting major international pavilions and much more.
Getting the most out of heat pumps and heating
How heat pumps work and how they work best.
Plumbing and heating for successful retrofit and renovation
Low temperature underfloor systems and heat pumps.
Cost-of-living crisis and home improvement plans
Starting on the right footing and top tips for projects.
Delays on construction projects
Types, mitigation and the acceleration of works.
From Chaucer to Fawlty Towers.
Electrotechnical excellence, now open for entries.
Net zero electricity grids BSRIA guide NZG 5/2024
Outlining the changes needed to transition to net zero.
CIOB Global Student Challenge 2024
Universitas Indonesia wins for second year running.
New project and cultural district described in detail.
ECA 2024 Apprentice of the Year Award
Entries open for submission until May 31.
UK gov apprenticeship funding from April 2024
Brief summary the policy paper updated in March.